Brand Message

“Shiharu” is a word that is commonly used in Kyoto, the ancient capital of Japan. This word is used to express respect, politeness, elegance, and friendliness. At Hokuzan, we feel that “Shiharu” embodies the essence of Japanese tea, and it is in this spirit that we present our product to you.

Brand Concept

The concept of “Shiharu” is to bring the traditional Japanese tea culture of our ancestors into the 21st century. We feel that teas like Gyokuro, Sencha, and Matcha, which the Japanese people have been enjoying since ancient times should be shared with the world. History, tradition, and culture, we would like to convey the rare and multifaceted pleasure in a cup of Japanese tea.