Brand Message

The word “Kabuku” has its origins in Kabuki—the traditional Japanese art of the theater—where it was originally used to mean “unrestrained”. Kabuku tea adds an element of playfulness to traditional Japanese tea, making it even more enjoyable.

Brand Concept

There are as many ways to enjoy tea as there are people to drink it. The concept of “Kabuku” is to play with and explore some of those different ways. Like a blank slate upon which anything can be written, creating tea “your way” is all about personal preference. There is no “common sense” way to drink tea. The theme of Kabuku is to help people discover and enjoy their own unique style.